14-20 OCTOBER 2012
7 DAY STAGE RACE // KLEIN KAROO
THE ULTIMATE IN CYCLING
Title sponsorship of the
Cape Pioneer Trek goes to bridge
Emile Aldum, CEO and co-founder of bridge, a market leader in the financial services industry, has confirmed a five year title sponsorship of the Cape Pioneer Trek. bridge announced their sponsorship of the Cape Pioneer Trek at a lavish function in Pretoria where this dynamic family founded business revealed their new corporate identity, their amazing expansion plans, and their focused drive and vision for the future.
Henco Rademeyer from Dryland Event Management confirmed his elation with the announcement and added: “…the core values of bridge and the bridge Cape Pioneer Trek align perfectly. These values include the uniqueness of the product, the accessibility, efficiency and dynamism in which challenges are addressed, and the calculated risks that riders face on this pioneering exploit.
This partnership will enable us to bring even better service to the riders, and increase the allocation of resources to our ever willing and passionate community partners. bridge is a company with strong social responsibility principles, and this aligns perfectly with what this race stands for…”
The launch of the new sponsor coincides with a new corporate identity for the Bridge Cape Pioneer Trek. Watch the media for breaking news.
Visit www.bridge.co.za for more information.
The bridge Cape Pioneer Trek
and Nedgroup Life invest in the community.
At a function held at Buffelsdrift Game Lodge, on February 21st, a generous donation by Nedgroup Life assured that the schools involved with the annual bridge Cape Pioneer Trek received a late Christmas gift.
A charity auction initiated by professional cyclists, Kevin Evans and David George (Team 360 Life) at the Finishers' function of the 2011 bridge Cape Pioneer Trek raised R30 000, and this amount was met by their sponsors, Nedgroup Life. R60 000 was handed over by Lebo Mkhize, group general manager of communications and marketing, and Paleso Mabaso, marketing manager, to the six schools involved.
Headmaster of Albertinia High School, Dennis Karelse added, “…the race provided the necessary funds at the right time to see us through the rest of the year…”
We applaud the 360 Life cycling team as well as Nedgroup Life for this effort!
Until next time…enjoy the training and the last rays of a fabulous summer.
The bridge Cape Pioneer Trek Team.
Cape Pioneer makes a difference
Some pleasant surprises will await the riders who compete in the Cape Pioneer Trek that is scheduled to take place in the Klein Karoo from 14 to 20 October 2012.
The most exciting news will certainly be the promise made by Henco Rademeyer (Dryland Event Management) that walking will be kept to a minimum during the seven days of racing.
"We have decided to shorten the stages. This means that the middle markers will race, at the most, five to six hours per day instead of the previous eight and more hours.
"This year the emphasis will be on quality riding and enjoyment, without compromising the pioneering spirit this event is so well known for.
"Our challenge when planning the route will therefore be to ensure that those tough sections, where the riders are forced to get off their mountain bikes and push, are kept to a minimum."
